Prosight

 
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Agency Epsilon

Role Design Lead, Art Direction

Creative Mobile Website (m.site), Geo and Content Targeted Adaptive Mobile Experience

Year 2014

 
 

Challenge

Through research of its analytics, Prosight realized the 75% of its organic and search traffic was coming from mobile devices. With a sub-optimal mobile experience, Prosight sought out Epsilon to design and develop a innovative new approach to marketing content on mobile devices.

Solution

The solution was an adaptive mobile website that had the look, feel, and functionality of a mobile application, with an innovative product discovery tool and unique personalized experience based on user behavior, geo-location, and search criteria.

 
 
 
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