Role Design Lead, Art Direction
Creative UX/UI, Responsive Website, User Flows, Site Map,
Onboarding Email, Brand Style Guide, Moodboard
Conductor is cloud-based rendering platform startup accommodating complex, custom on-demand resources for rendering and multi-site workflows of small to large sized studios in the media and entertainment industry.
They had a basic site and wanted a site redesign to align with the startup’s new brand identity and goals. They wanted a vibrant, bold and unique look and feel, “retro meets Star Wars in the modern age.”
Audience: Cloud rendering for episodic film, motion graphics and VR.
The ultimate objective: Engage users to sign up for the cutting-edge cloud-based platform.
A successful responsive design driving traffic to the site to sign up for the platform. The team and I designed, developed, and implemented a responsive website that delivered robust content in a visually compelling framework. Fresh images, strong icons and an intuitive UI made an immediate impact within the episodic film, motion graphics and VR community.
The result Traffic to the site tripled over the previous year and engagement skyrocketed to 76.7%.
Responsibilities Creative lead across multiple digital and traditional media channels. Includes concept and visual design execution of fully responsive website, research and user flows, wireframing, prototyping, onboarding emails, trade show booth and banners, brand style guide, conceptual mood-board, branding and print collateral.