Role Design Lead, Art Direction
Creative Mobile Website (m.site), Geo and Content Targeted Adaptive Mobile Experience
Through research of its analytics, Prosight realized the 75% of its organic and search traffic was coming from mobile devices. With a sub-optimal mobile experience, Prosight sought out Epsilon to design and develop a innovative new approach to marketing content on mobile devices.
The solution was an adaptive mobile website that had the look, feel, and functionality of a mobile application, with an innovative product discovery tool and unique personalized experience based on user behavior, geo-location, and search criteria.