Prosight Speciality Insurance

Challenge

Through research of its analytics, Prosight realized the 75% of its organic and search traffic was coming from mobile devices. With a sub-optimal mobile experience, Prosight sought out Epsilon to design and develop a innovative new approach to marketing content on mobile devices.

 

Agency Epsilon

Role Design Lead, Art Direction

Creative Mobile Website (m.site), Geo and Content Targeted Adaptive Mobile Experience

Solution

The solution was an adaptive mobile website that had the look, feel, and functionality of a mobile application, with an innovative product discovery tool and unique personalized experience based on user behavior, geo-location, and search criteria.

 
 
 
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