Prosight Speciality Insurance
Through research of its analytics, Prosight realized the 75% of its organic and search traffic was coming from mobile devices. With a sub-optimal mobile experience, Prosight sought out Epsilon to design and develop a innovative new approach to marketing content on mobile devices.
Role Design Lead, Art Direction
Creative Mobile Website (m.site), Geo and Content Targeted Adaptive Mobile Experience
The solution was an adaptive mobile website that had the look, feel, and functionality of a mobile application, with an innovative product discovery tool and unique personalized experience based on user behavior, geo-location, and search criteria.